Start With a Quality Website
Avoid Cutting Corners That'll Be Expensive To Fix In The Future
Poor Quality Websites Are The Norm
of websites we inherit have at least 5 problems
of websites we take over have weak security protection
of websites we take over have never been SEO-optimised
Don't Fall Into The Quality Trap
There is a very real quality problem with the majority of websites on the internet. We see it time after time - not only have the issues we find been damaging sales and credibility, but they've normally added unnecessary security risk to businesses.
Why are these problems so common? Often your first website is built on the cheap - perhaps by a friend or family member, sometimes by a bargain-basement freelancer, or maybe you built it yourself with a tool like Wix or GoDaddy. It's easy to cut corners, especially when you don't know what they are. Best practices require structure and knowledge - that's why we run all our new websites through our secret 64-point checklist before we finish them.
When it comes to quality in software, prevention is definitely better than cure. In general, the longer the problem exists, the more difficult and expensive it becomes to fix (costs can increase exponentially once problems are 'live').
Amazingly, the average cost to fix websites we take on is just short (80%) of the price of a new website - a nasty example of 'buy cheap, buy twice'. Don't fall into that trap.
Quality You Can Rely On
Every new WordPress website we build goes through a tailored planning process. That means we're able to offer a whole host of things that other website builders either don't know about, or decide not to implement (to save time/money):
Design & Content
- Designed from scratch following industry best practices
- Include clear 'calls to action' (buttons and links)
- Work well on computers and mobile devices
- Structured with sections that are appropriate for your business
- Footers that include must-have info, e.g. social media links, contact info and legally required company information
- Ask for consent when capturing customer data through forms
- Checked for readability, spelling and grammar (although the odd typo does slip through!)
- Meet accessibility guidelines to help those less able, e.g. sufficient contrast
- Use images that we are licensed to through the tools/libraries we use
Search Engine Optimisation (SEO)
- Include basic keyword research
- Follow a (very) long list of on-page SEO best practices
- Images are optimised for speed and SEO, with next-gen image formats, e.g. WEBP
- Speed/performance tested
- Connected to Google Search Console and Google Analytics
Security & Reliability
- Run on secure servers, i.e. HTTPS that are available for an average of 99.9% of the year
- No unnecessary themes and plugins; the installed ones are kept up-to-date.
- Built-in protection from malware, exploits and other malicious actions
- WordPress admin users must use two-factor authentication to log in
- Staff are required to follow a strong password policy
- All the websites we host are backed up once a week
- We also follow other WordPress security best practices that we can't reveal
- Don't rely on WordPress' standard unreliable email generation mechanism for important things like contact form notifications
We build all our websites in the UK, and host them with a provider that is dedicated to reducing their impact on the environment.
Above all else, as a relatively small team, we're personally invested in all the websites we create. Combined with our knowledge and processes, that's a powerful, trustworthy trio.
Tom and Emily at Virens have been working with us now for a few months and we could not be more pleased. They are helpful, friendly and approachable and also very professional. They have come up with some great ideas to help our business grow. We highly recommend them.
I could not recommend Virens highly enough! Tom took the time to understand my business and was extremely helpful in suggesting avenues for its development. His meticulous attention to detail, extensive understanding of the technical side of business, and an eye for website design all came together to boost my business’ profile and profits. A first-class service!
I've been really impressed with Virens. I approached them as my business needed a fresh website and SEO services. Throughout the process, communication has been extremely good. The website they have designed for me is exactly what I wanted and reflects what my business is about.
Where to start? As a self-confessed technophobe, the team really had their work cut out with me. From my first contact with Tom, he completely put me at ease. The team's extensive knowledge and professionalism was obvious from the get-go and they made the whole process run so seamlessly that it was enjoyable from start to finish. I honestly can’t recommend them enough.
Virens created a fantastic new website for us. They refreshed our logo and spent a lot of time making sure the content was right. They were also very patient with us and have been really helpful as we don't have our own IT department and are fairly clueless about a lot of technical things! We're so pleased with the result!
Virens really took the pressure off us by stepping in as our trusted media and marketing partner. They took the time to get to know our business and made us feel like no task was too small! Would highly recommend this wonderful team!
Virens have been brilliant! They've helped me grow my small business over the last 6 months. I've used a few other marketing agencies and specialists in the past and grew more and more frustrated at not seeing any real results... I'm very happy to report this has all changed since working with Virens. If you're looking for help with a website, Google, Facebook, etc I can highly recommend their services.
Virens have just recently assisted me in two businesses, promoting both business pages on Google search and Facebook making them more visible and accessible for people to find and hopefully more customers. I found Virens very efficient and easy to communicate with, explaining things clearly. I would highly recommend Virens.
I have thoroughly enjoyed working with Virens on producing my website and help to increase the marketing capacity of my business. Helpful, and informative and the end result has been amazing. Fully recommend.
Amazing customer service alert!! This was a job I had been putting off for quite a while as I wasn’t sure where to start. Tom really listened to my requirements, had some brilliant suggestions of his own and completed the task within 24 hours! My friends and I are so pleased with the resulting logo and would highly recommend contacting the team!
Virens was recommended to us by another local business that already used their services, from the first time I talked to Tom he was extremely helpful and professional, he advised us through the process and we highly recommend Virens to anyone. Thank you again Virens!
I would recommend Virens to anyone who wants to launch or grow their business. They have bought a huge amount of expertise in brand building, website construction, social media profile building and all the signage and menus we need for our shop. They have done all this with a care for us and our business and a real want for us to succeed.
The Virens team have really helped us in our digital marketing efforts. We've reviewed our approach to SEO, talked through strategy, completed new keyword research, improved our website, updated our Google business profile, and more. They clearly have a wealth of experience in their field and their attention to detail has been fantastic. It's been a pleasure working with them. I would recommend them to any small/medium business that wants to really get a marketing edge.
I would give more stars if I could, Tom has just finished my website for my beauty business and I am genuinely so pleased... he is so knowledgeable, literally made the process so easy and straightforward! Very happy customer.
This company I would highly recommend to all. Tom literally saved my life, I was clutching at straws and having so much to juggle when starting the business up and not being all that "tech savvy" his help was outstanding and everything I needed to give us that push a business requires on making. Virens in 3 words; Professional, Affordable and Tech Savvy!
This company has helped me a great deal with my Social media understanding and provided lots of good advice about how to promote my services. They always answered quickly and thoroughly. I'm sure they'll be great partners.
Emily and Tom have been such a great help to our business, ensuring our website is professional and easy to use. They are also both very quick to respond to your questions you may have for them. I highly recommend!
Since being recommended to Virens my business has its own logo, website, Facebook and Instagram page, and even its own email address. All of the things I could never have done without the knowledge of Virens. I highly recommend this super helpful great value for money company.
All the work done for me was super efficient and done superbly. The Virens team are friendly, helpful and knowledgable and I will be recommending them to anyone who’s business could use their services.
Tom and Emily have been excellent, and did a fantastic job with my website and online marketing. I would highly recommend Virens. Friendly, professional and very helpful. Thank you both!