Google Local Services Ads
Affordable Ads Designed Exclusively For Local Services
Why Use Local Services Ads?
of searches are completed using Google
of clicks go to the top 3 ads on a Google search results page
of people never scroll past the top 10 search results
What are Google Local Services Ads?
Google re-launched Local Services Ads in the UK in 2021. They are designed specifically to connect home service providers with customers looking for a local business.
- Get seen at the top of Google
- Connect with customers who are searching for your services
- Communicate with customers at any time using a specific mobile app
- Build trust by becoming Google Guaranteed or Google Screened
Local Service Ads run separately from traditional Google Ads, and come loaded with a local focus. Another key advantage is their affordability. Because of their relative simplicity, a smaller monthly budget can go much further.
Psst... if you're interested in Local Service Ads, you'd benefit from our Google Business Profile management service. Starting from £50 a month, you can keep your GBP profile in tip-top shape and optimised to win local customers.
Other Names For Google Local Services Ads
- Google LSAs
- Google Ads
- Google Adwords
- Pay per click
- Paid search
- Paid ads
Are Local Services Ads Right For You?
Google only re-introduced Local Services Ads back into the UK in 2021; there are still a few nuances with the setup and availability.
The ads are available across most of the UK but only for certain types of businesses. Originally the list was emergency-type businesses, e.g. locksmiths and plumbers, but the list has grown gradually and now includes most home services and trades, including waste removal, flooring, fencing, window cleaning and gardeners. Google continues to roll out LSAs to other business categories, and has been known to test areas, e.g. trying 'lawyers' in Greater London.
To be approved to advertise, you'll normally need to provide proof of public liability insurance, and registration of your business, e.g. companies house or HMRC. You'll probably also need at least one 5-star review on your Google Business Profile (some business types require five or more reviews).
Where Do We Offer Local Services Ads?
You don't need to be around the corner, though! Nearly all our marketing services work just as well remotely as they do in-person, so we help businesses throughout the entire UK!
How Much Do Local Services Ads Cost?
We know how important budgeting is for most small businesses.
Before we get going, we also like to spend a bit of time understanding your objectives, problems, and requirements. Marketing is a complex beast, and it's easy to jump to conclusions when analysing your own setup. Don't be surprised if we recommend trying something you hadn't thought of!
We charge a one-off fee of £200 to get you set up. After setup, we charge you a monthly fee of £100 to manage & optimise your ad, plus advertising spend of your choice (we recommend an ad spend of at least £50 a week to make it worthwhile).
How Else Can We Help Your Business?
We don’t just set up effective Google Local Services Ads, we have many talents! We've got solutions to virtually all your marketing problems. Perhaps you want to run other types of Google Ad, or you need help branding or with social media advertising? Whatever it is, let's grow together.
Check out all of our services here.
Want to Get Started? Have Questions?
No matter what problem you're trying to solve, we're waiting to hear from you (but not sitting by the phone in a creepy way).
Three might be the magic number, but we decided it was better to offer you five ways to contact us. We like to do things a bit differently.
Tom and Emily at Virens have been working with us now for a few months and we could not be more pleased. They are helpful, friendly and approachable and also very professional. They have come up with some great ideas to help our business grow. We highly recommend them.
I could not recommend Virens highly enough! Tom took the time to understand my business and was extremely helpful in suggesting avenues for its development. His meticulous attention to detail, extensive understanding of the technical side of business, and an eye for website design all came together to boost my business’ profile and profits. A first-class service!
I've been really impressed with Virens. I approached them as my business needed a fresh website and SEO services. Throughout the process, communication has been extremely good. The website they have designed for me is exactly what I wanted and reflects what my business is about.
Where to start? As a self-confessed technophobe, the team really had their work cut out with me. From my first contact with Tom, he completely put me at ease. The team's extensive knowledge and professionalism was obvious from the get-go and they made the whole process run so seamlessly that it was enjoyable from start to finish. I honestly can’t recommend them enough.
Virens created a fantastic new website for us. They refreshed our logo and spent a lot of time making sure the content was right. They were also very patient with us and have been really helpful as we don't have our own IT department and are fairly clueless about a lot of technical things! We're so pleased with the result!
Virens really took the pressure off us by stepping in as our trusted media and marketing partner. They took the time to get to know our business and made us feel like no task was too small! Would highly recommend this wonderful team!
Virens have been brilliant! They've helped me grow my small business over the last 6 months. I've used a few other marketing agencies and specialists in the past and grew more and more frustrated at not seeing any real results... I'm very happy to report this has all changed since working with Virens. If you're looking for help with a website, Google, Facebook, etc I can highly recommend their services.
Virens have just recently assisted me in two businesses, promoting both business pages on Google search and Facebook making them more visible and accessible for people to find and hopefully more customers. I found Virens very efficient and easy to communicate with, explaining things clearly. I would highly recommend Virens.
I have thoroughly enjoyed working with Virens on producing my website and help to increase the marketing capacity of my business. Helpful, and informative and the end result has been amazing. Fully recommend.
Amazing customer service alert!! This was a job I had been putting off for quite a while as I wasn’t sure where to start. Tom really listened to my requirements, had some brilliant suggestions of his own and completed the task within 24 hours! My friends and I are so pleased with the resulting logo and would highly recommend contacting the team!
Virens was recommended to us by another local business that already used their services, from the first time I talked to Tom he was extremely helpful and professional, he advised us through the process and we highly recommend Virens to anyone. Thank you again Virens!
I would recommend Virens to anyone who wants to launch or grow their business. They have bought a huge amount of expertise in brand building, website construction, social media profile building and all the signage and menus we need for our shop. They have done all this with a care for us and our business and a real want for us to succeed.
The Virens team have really helped us in our digital marketing efforts. We've reviewed our approach to SEO, talked through strategy, completed new keyword research, improved our website, updated our Google business profile, and more. They clearly have a wealth of experience in their field and their attention to detail has been fantastic. It's been a pleasure working with them. I would recommend them to any small/medium business that wants to really get a marketing edge.
I would give more stars if I could, Tom has just finished my website for my beauty business and I am genuinely so pleased... he is so knowledgeable, literally made the process so easy and straightforward! Very happy customer.
This company I would highly recommend to all. Tom literally saved my life, I was clutching at straws and having so much to juggle when starting the business up and not being all that "tech savvy" his help was outstanding and everything I needed to give us that push a business requires on making. Virens in 3 words; Professional, Affordable and Tech Savvy!
This company has helped me a great deal with my Social media understanding and provided lots of good advice about how to promote my services. They always answered quickly and thoroughly. I'm sure they'll be great partners.
Emily and Tom have been such a great help to our business, ensuring our website is professional and easy to use. They are also both very quick to respond to your questions you may have for them. I highly recommend!
Since being recommended to Virens my business has its own logo, website, Facebook and Instagram page, and even its own email address. All of the things I could never have done without the knowledge of Virens. I highly recommend this super helpful great value for money company.
All the work done for me was super efficient and done superbly. The Virens team are friendly, helpful and knowledgable and I will be recommending them to anyone who’s business could use their services.
Tom and Emily have been excellent, and did a fantastic job with my website and online marketing. I would highly recommend Virens. Friendly, professional and very helpful. Thank you both!