About Us




What does Virens Mean?

Pronounced with a short 'i', like 'vim' and 'vigour', 'Virens' has its origins in Latin.

Most commonly used to describe plants and nature, it's an adjective that means 'flourishing' and 'vigorous' - characteristics we want to help build in your small business.

man watering green plant
team looking at chart showing business growth

Our History & Mission

Our founding team have over 40 years of experience in branding, marketing, product development, and technology. In that time, we have worked alongside businesses of all sizes and types, ranging from international banks and technology startups to what we find most rewarding - small, often local businesses.

Our diverse experience has made us what we are today; we want you to benefit from everything we've learned (and continue to learn!).

Not a day goes by where we don't see small businesses wrestling with similar problems - competing with the big guys, getting found on the internet, finding new customers, keeping up with technology, and getting messages out.

We started Virens in 2020, just before the pandemic struck, and nothing's changed about our mission. We want toΒ use our experience to help small & local businesses flourish.

Our Founders

Emily Williams, Director of Virens
Emily Williams (Director)

Emily doesn't just have a maths degree, she's a legit marketing guru and is our Certified Google Ads Professional. Having climbed the corporate ladder in her 20s, she's been crucial to the success and subsequent sale of several high-growth and well-known businesses, including Friends Reunited (perhaps the first social network) and XE.com (one of the world's most visited websites in the 2000s).

Tom Irving, Director of Virens
Tom Irving (Director)

Despite Emily's maths degree, Tom's the geeky one. With a background in FinTech, he has 20+ years of experience taking ideas from concept to reality. Having honed his skills as a Business Analyst, he led successful Product Management and Marketing teams in various startups and enterprises. He's always loved solving problems using technology, something he utilises now to drive growth and innovation.

Our Location

Team HQ is in Yateley, Hampshire. Our position on the county's northern border makes us ideally located to support local businesses across Hampshire and nearby Surrey & Berkshire.

Outside of Yateley, the businesses we help most often are near us, e.g. Windsor, Bracknell, Wokingham, Ascot, Eversley, Sandhurst, Fleet, Camberley, Farnham, Reading, Crowthorne, and Farnborough.

It really doesn't matter if you aren't based on that list, though. The nature of our work means we can, and do, regularly help businesses from across the UK (and beyond)!

Whatever your requirements are, drop us a message - we'd love to see how we can help!

Our Values

Ingenuity & Creativity

We won't just copy the other guy, that's not in our nature. Our combination of technical skills, creativity and experience keeps us at the forefront of the digital marketing landscape. What's more, we'll always listen to your ideas - you know your business better than anyone.

Honesty & Respect

We'll always do the right thing for you, and if we don't think something is right for your business, we'll tell you. It's your business that we're representing and we will always respect your brand values. You're not dealing with a company that'll take lots of your hard-earned money and run.

Trust & Transparency

You'll know everything that we know and everything that we do on your behalf; there's no smoke and mirrors here! You can trust us - whether it's protecting your data, sharing results, or making the most of your marketing budget, you can be sure that we've got your back.

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